Simple Google Search Stats Infographic

In more ways than one, digital marketing is an art of watching trends and utilising these to your best advantage. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue.

However, it is sometimes the simplest of trends that have the greatest of impacts on your campaign. As such, we’ve compiled a list of 15 Google Search Stats you should know throughout 2019. Check out our infographic of top Google Search Stats that you should be across below.

1. Top-Most ‘how to’ Search Statistics

In 2018, the terms ‘how to vote’ and ‘how to register’ were the topmost ‘how to’ search phrases entered into Google in the USA. In Australia, we saw slightly different results with ‘how to opt out of my health record’ and ‘how to watch the world cup Australia’ also strong contenders.

2. Searches From Mobile Devices

Roughly a third of all mobile searches were related to location with a large portion of these including ‘near me’ as part of the search phrase.

3. Google Search Breakdowns 

In 2018, Google also saw a continued shift towards mobile-first experiences with 60% of all searches on Google now from a mobile device. Take a look at search query breakdowns for 2018 below:

  • 90% of all searches made on a desktop were done via Google.
  • 60% of Google searches were made via Mobile devices.
  • 42% of the Mobile-driven brand interactions involved a Google search.
  • 35% of product searches started on Google.

4. Google Searches By length 

If you’re wondering how long the keywords you should spending money towards greater presence, take a look at 2018’s Google search queries by keyword length – Who said long-tail keywords were dead?

  • 1 word: 21.7%
  • 2 words: 23.98%
  • 3 words: 19.60%
  • 4 words: 13.89%
  • 5 words: 8.70%
  • 6+ words: 12.12%

5. Most Popular “What is…” Search Of 2018

In 2018, the terms ‘what is racketeering?’ and ‘what is Bitcoin?’ was the topmost ‘what is’ search phrases entered into Google globally. In Australia, another hot search phrase was ‘what is listeria?’

6. New Google Search Terms

Every year, somewhere between 16%-20% of Google searches are new. From emerging technology to new trends, be on the lookout for new keywords in your industry to exploit.

7. Searches Made Each Day

Each day around 3.5 billion Google searches are made. We wouldn’t be surprised if this figure is actually slightly higher!

8. Average Search Session

The average Google search session lasts under a minute. With a growing amount of ‘near me’ and mobile searches, we expect this to decline overtime. Be sure to get your ad copy spot on to attract a ‘time-poor’ market.

9. ‘Near Me’ Searches

50% of mobile “near me” searches resulted in-store visits compared to 34% that were made on desktop/tablets. If you are running a Google Ads campaign with location extensions, be sure to add ‘Visit Store’ to your actions to attract this market.

10. Mobile Clicks On Paid Google Search Results

65% of clicks on paid Google search results come from a mobile device.

11. Search volume growth

The volume of Google searches grows by roughly 10% each year. Sorry brick and mortar, internet shopping is still growing!

12. Mobile Search Market Share 

Google currently captures 95% of the mobile search market in both the USA and also Australia. In early 2018, this was 93% which, although a staggering figure in itself, is still an extra few million users that Google acquired in just a few short months.


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