A full-service digital marketing agency is a company that offers expertise across the entire spectrum of digital marketing. Of which, the digital marketing services they provide will enable your business to simultaneously grow your market share across a number of digital marketing channels. The types of services you can expect from a full-service digital marketing agency include web design, social media, search marketing, value articulation, remarketing and the list just keeps going.
While a lot of agencies claim to be ”full-service”, you should always check to see whether they are actually providing digital marketing services that span the entire purchasing journey of your customers. If they are not acquiring new traffic, nurturing existing traffic, recapturing lost traffic and offering client retention services, then, they are not a full-service digital marketing agency.
In addition, where a lot of agencies fall short is that they offer full-service marketing packages but do not have expertise in absolutely every discipline. Therefore, it is also important that you qualify the people that you are working with and make sure your account managers across each digital marketing channel are experts within the field.