Digital Marketing.
Made Simple.

There is no fixed cost for digital marketing services.

The rate that digital marketers charge will vary depending on the service they are providing and the experience they bring to the table. As a general rule of thumb, most digital marketing agencies will charge anywhere between $75 to $150 per hour for digital marketing services. Although, some premium digital marketing service providers will charge north of $150 per hour. The rate really depends on the expertise, the work that needs completing and whether you are targeting local or national demographics.

Despite this question being answered using hourly rates, it is important to note that the majority of digital marketing experts will charge a fixed campaign management fee or retainer. Ultimately, you are paying for time and materials with any third-party software costs baked into this fee or charged separately. Therefore, the majority of digital marketing campaigns can be broken very easily down into a fixed management fee which provides you with a fixed amount of management hours.

The above said any digital agency worth their salt will be starting conversations with you surrounding return on investment rather than cost. The cost of digital marketing does not matter when you are making great returns and therefore to achieve the best results this should be your focus.

To speak with our digital marketing experts about your business and future growth plans, give us a call on +61 (03) 9699 4585 today.

Some agencies make false promises. Others are too reluctant to back themselves. For us, we sit very comfortably in the middle. While we would be lying by telling you that you are absolutely guaranteed to get digital marketing results, our marketing services do come pretty close.

Working with you to establish a series of KPIs, we believe we are one of the most down to earth and realistic agencies across Australia. In fact, we actually pride ourselves on underpromising and overdelivering which you will see from some of our Google Reviews. What you will get from Digital Next will be a series of realistic objectives that we will commit to across every campaign. None of these will be false promises and the majority of these will put a smile on your face.

Then, once we hit those objectives we go again. There is no such thing as a rest day at Digital Next. While we might have a little jiggle to celebrate the victories along the way, digital marketing is a journey and we are ready to take that journey with you. Discover what that journey looks like by giving us a call on +61 (03) 9699 4585 today.

There are a variety of digital marketing tools that we use to create, deploy and measure digital campaigns. From basic administrative tools such as Google Workspace to professional softwares and online applications, we have broken down some of our most commonly used digital marketing tools below.
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Digital Design Tools

For creating stunning digital marketing campaigns we stick with Adobe Creative Cloud but can also use Figma or Sketch for website design.
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SEO Tools

For SEO we do not use any automation tools but will primarily use SEMRush, AHREFS, Screaming Frog and Agency Analytics to gain insights and measure your backlink profile and keyword ranking performance. We also use a variety of Google Chrome extensions to quickly gain insights into your competitors.
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Paid Search & Social

With Google Ads and Facebook Advertising, we will primarily complete the work directly on the platforms. Further to this, we will use third-party tools such as Optimizer to gain AI insights that we interpret for manual implementation. This makes our optimisations more efficient.
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Reporting Tools

For reporting, we primarily use Google’s own suite of tools such as Google Analytics and Google Data Studio. However, we can use a variety of reporting dashboards. Internally, we use many digital marketing dashboards and would be open to discussing your preferred reporting methods.

You can find Digital Next offices based in South Melbourne, Brisbane North and the United Kingdom. However, we operate nationally and even internationally utilising the many tools available that make managing remote working possible.

Truthfully, we have never really understood why shopping for a local digital marketing agency is a top priority for businesses. Sure, you can meet face to face, but that does not mean you are going to get superior results. By trading your physical location for an agency far in the distance that prioritises communication above all, your business might actually see better results. At Digital Next, we understand that communication is paramount to success and as such take huge steps towards keeping you informed at all times.

If you are looking specifically for a digital marketing agency near you and are not based within South Melbourne or Brisbane then we recommend that you speak to us about travelling to meet with you. We understand how important business is sometimes to see the whites of the eyes and have a face-to-face consultation. Therefore, we would be more than happy to entertain this conversation.

10 years, hundreds of campaigns and thousands of conversations later, chances are, yes, we do have experience in your industry. We have worked with an insane variety of businesses over the past decade and will have most likely worked with your industry too. From local tradies to eCommerce marketing, corporates and new business models, our experience spans very wide.

That said, digital marketing services are more like selling systems. Each digital marketing agency has a core set of principles that they use to deliver results. Of which, these principles are typically highly translatable across industries. While the core principles remain the same, the game becomes how to leverage these principles for your specific industry. So, regardless of your industry, a lot of what we provide as a digital marketing agency will be identical to others.

It’s through understanding what drives results that our clients see phenomenal results. We are not going to disregard a strategy just because it has not been trialled with your industry. Digital marketing is ultimately about trying new things, measuring results, benchmarking performance and finding the right blend for your marketing budget that delivers the best return on investment. By working with an agency that understands this, the industry that you are in actually becomes less important than you might think.

Discover what we have achieved within your industry and speak with our digital marketing experts today. Call us on +61 (03) 9699 4585 to speak with our friendly team who will discuss your campaign at length with you.

Absolutely. Every action we take with your digital marketing is reported upon. In fact, we would steer clear of any digital marketing agency that does not provide transparent reporting. Just because we are technically an ”outsourced marketing” function, that does not mean that we cannot seamlessly form as an extension of your in-house marketing teams. That’s what really drives the best results.

Further to this, not only do we report on the actions taken, every report is bespoke to you. Sure, we use some tools to harvest data to save some time, however, we are not going to just chuck you a templated report and not weigh in with our expert advice. Data without context is absolutely useless and our team of digital marketing experts completely understand this.

At the end of each monthly cycle, you will receive a report and follow up phone call to discuss the actions taken, the performance, the good news, the bad news, the next actions and some advice external to what we are delivering for your business. Our digital marketers are not afraid to tell you the hard truths and you should expect nothing but honesty.

A full-service digital marketing agency is a company that offers expertise across the entire spectrum of digital marketing. Of which, these digital marketing services will enable your business to simultaneously grow your market share across a number of digital marketing channels. The types of services you can expect from a full-service digital marketing agency include web design, social media, search marketing, value articulation, remarketing and the list just keeps going.

While a lot of agencies claim to be ”full-service”, you should always check to see whether they are actually providing digital marketing services that span the entire purchasing journey of your customers. If they are not acquiring new traffic, nurturing existing traffic, recapturing lost traffic and offering client retention services, then, they are not a full-service digital marketing agency.

In addition, where a lot of agencies fall short is that they offer full-service marketing packages but do not have expertise in absolutely every discipline. Therefore, it is also important that you qualify the people that you are working with and make sure your account managers across each digital marketing channel are experts within the field.

Are you a full-service digital marketing agency?

Technically, Digital Next is a full-service digital marketing agency. However, we would say that we play strongest in the space of search marketing, direct response marketing, remarketing and social media. Sure, we can do your branding too, but we will always first recommend that you speak to a specialist branding agency before coming back to us to drive the right type of traffic to your website.