THAT'S WELL-RESPECTED BY OUR COMPETITION.
Our link building strategies are recognised, and trusted, by some of our biggest competitors; globally. So, why wouldn’t you want to explore your SEO strategy with a digital agency that has become the outsource partner of choice for its own competition?
Don't be mislead, link building is still the number one ranking factor for SEO success! It is also one of the more difficult skills to master! Put simply, link building is the process of obtaining hyperlinks from third-party websites back to your own websites key landing pages. There are many types of links, many of which can be found here.
Links are the online equivalent of an offline referral from a specialist. The higher volume and quality of referrals you have from trusted sources, the more likely potential customers are to contact your business. Search engines work in the same way; the more quality, industry relevant links a website has, the more likely search engines are to rank a website.
There are a variety of factors that Search Engines use to determine the quality of a domain's link profile. It is critical that there is a high degree of relevancy across the entire profile and that the links are from reputable sources. Search Engines also take into account the quality and topical relevancy of the content the link is placed within.
Understanding which links your domain currently has is imperative for establishing an effective link building strategy. Digital Next have the tools and expertise to identify weaknesses, as well as areas of opportunity in your existing link profile, which helps to increase your rankings for key areas of your site.
Good link building practices, as with the majority of SEO strategies, can be boiled to down to offering a good user experience. This means that links need to be topically relevant and placed on credible websites, all while offering strong SEO metrics, such as high Domain Authority. Link building, as with the strategies required to meet best practice guidelines, change frequently and require adaptive methodologies to stay effective.
In a time where ‘any ol’ backlink’ just doesn’t cut the mustard, SEO link builders, such as Digital Next, are consistently required to self-educate if we are to ensure savviness about the backlinks we acquire for our clients. With over 8 years worth of successful SEO link building strategies, and zero penalisations to date, we’ve seen it all.
Take a look at some of our typical considerations before acquiring a link to your website below.
Does the domain name we are building a link from have industry credibility and many other references around the internet? After all, the greater the credibility the stronger the link juice.
Great, the website may have an overall authority in the space but will the backlink we build reside on a page that, by it's own rights, is powerful enough to rank on search engines?
Will the backlink we build reside on a third-party website that has highly trustworthy sources linking and referencing it's own content? A metric of quality, over quantity.
Will the backlink we build reside on a third-party website that has many industry relevant sources linking and referencing it's content? A metric of quantity, over quality.
Although not always our primary focus, we will always look to prospect websites that yield high volumes of relevant traffic. Just in case that big spender is browsing the article we post!
A backlink from a credible source is one thing. But a backlink from a credible source that is industry relevant and has high volumes of surrounding content relevancy is just something else!
Depending on the business location and target demographic, we will look to source backlinks from websites that are hosted in that vicinity. Example: An all Australian business should seek .com.au backlinks.
If consistent trust signals are what it takes to feed a search engines hunger, then what better way than to obtain a backlink from a source that is citated and shared regularly via social media!
If search engines read like humans (Left > Right, Top > Bottom) then where your backlink is placed on a website is a key factor in ensuring you are receiving the most traction.
Anchor text plays a vital part in how both humans and search engines visualise your website. That's why we place huge emphasis to ensure every anchor for each link is relevant to the destination page.
You may have top grade backlinks but if the destination pages are subpar then your efforts are wasted. As standard, Digital Next check all landing experiences in alignment with the strategy.
TO A 3 MONTH SEO TRIAL
For most websites that enquire with us, it's a simple scenario of detoxing spam links and evening out the anchor text distribution to minimise the risk of a manual link penalty. Whatever the situation, Digital Next, as standard, undertake a full backlink audit to determine the health of your portfolio before engaging in any of our link building services.
Developing a Local SEO strategy is critical for businesses wanting to attract customers in their local area. It is these campaigns where NAP consistency (Name, Address, Phone) is absolutely essential and must be delivered with meticulous attention to detail. NAP consistency builds confidence with search engines that a business is who it claims to be.
Let's clear one thing up - Link building is not dead. In fact, it's never been stronger! To be successful, your website needs to develop a portfolio of quality backlinks that will increase the relevancy and authority of your website, whilst remaining authentic to algorithms. For over 8 years, we have developed an infrastructure that's suitable for both small and large organisations which allows us to consistently deliver high-quality content and rich SEO results en mass.
In an industry littered with enough SEO and link building knowledge to be dangerous, but a general lack of understanding when it comes to winning link building strategies, we appreciate finding the right SEO agency to deliver results can prove somewhat difficult. That’s why we’re proud to have achieved a 4.9-star rating on our Google My Business profile whilst delivering a service that not only has seen our clients skyrocket in SERPs, but hasn’t resulted in any penalisations to date!