Our link building services are trusted by some of Australia’s biggest online players. So, if you’re looking to work with an agency that can help your business secure valuable organic rankings, attract relevant traffic, and generate more leads, our link building services are the perfect place to start!
Don't be mislead, link building is still the number one ranking factor for SEO success! It is also one of the more difficult skills to master! Put simply, link building is the process of obtaining hyperlinks from third-party websites back to your own websites key landing pages. There are many types of links, many of which can be found here.
Links are the online equivalent of an offline referral from a specialist. The higher volume and quality of referrals you have from trusted sources, the more likely potential customers are to contact your business. Search engines work in the same way; the more quality, industry relevant links a website has, the more likely search engines are to rank a website.
There are a variety of factors that Search Engines use to determine the quality of a domain's link profile. It is critical that there is a high degree of relevancy across the entire profile and that the links are from reputable sources. Search Engines also take into account the quality and topical relevancy of the content the link is placed within.
Understanding which links your domain currently has is imperative for establishing an effective link building strategy. Digital Next have the tools and expertise to identify weaknesses, as well as areas of opportunity in your existing link profile, which helps to increase your rankings for key areas of your site.
Digital Next is a boutique link building company with more than 10 years of experience across Australia and the UK. During this time, we have had the chance to work with some of Australia’s most prolific companies and agencies, which has pushed us to constantly improve and streamline our range of link building services.
When working with experienced professionals, link building can be a hugely beneficial tool for improving SEO and brand visibility over the long term. So, to learn more, speak with one of our experienced link building specialists today.
We realise that holding a high standard is the bare minimum. Because of this, we put a lot of time into the research phase of each campaign to ensure we are delivering the highest quality links we can for your business. We consider the below factors, plus a lot more when developing a bespoke link building strategy for your company!
Take a look at some of our typical considerations before acquiring a link to your website below.
Domain Authority or DA is a predictive score to help determines how well a website can rank on Google. It is scored on a 100-point logarithmic scale, with 100 being the best. We aim to secure links with a minimum of 30 DA.
Page Authority or PA works much in the same way as Domain Authority, but instead of measuring how well an entire website can rank, Page Authority looks at how well an individual page can rank.
Trust Flow or TF is a score that assesses the quality of the links pointing to a website. The more quality and authoritative backlinks a website has, then the higher the Trust Flow.
Citation Flow or CF is a score that assesses how influential a link from a given site would be. It does this by looking at the number of links pointing to a given site but does not take into account the quality of any of the links. For this reason, CF and TF should be looked at as a pair.
Although not always our primary focus, we will always look to prospect websites that yield high volumes of relevant traffic. Just in case that big spender is browsing the article we post!
A backlink from a credible source is one thing. But a backlink from a credible source that is industry relevant and has high volumes of surrounding content relevancy is just something else!
Depending on the business location and target demographic, we will look to source backlinks from websites that are hosted in that vicinity. Example: An all Australian business should seek .com.au backlinks.
If consistent trust signals are what it takes to feed a search engines hunger, then what better way than to obtain a backlink from a source that is citated and shared regularly via social media!
If search engines read like humans (Left > Right, Top > Bottom) then where your backlink is placed on a website is a key factor in ensuring you are receiving the most traction.
Anchor text plays a vital part in how both humans and search engines visualise your website. That's why we place huge emphasis to ensure every anchor for each link is relevant to the destination page.
You may have top grade backlinks but if the destination pages are subpar then your efforts are wasted. As standard, Digital Next check all landing experiences in alignment with the strategy.
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For most websites that enquire with us, it's a simple scenario of detoxing spam links and evening out the anchor text distribution to minimise the risk of a manual link penalty. Whatever the situation, Digital Next, as standard, undertake a full backlink audit to determine the health of your portfolio before engaging in any of our link building services.
Developing a Local SEO strategy is critical for businesses wanting to attract customers in their local area. It is these campaigns where NAP consistency (Name, Address, Phone) is absolutely essential and must be delivered with meticulous attention to detail. NAP consistency builds confidence with search engines that a business is who it claims to be.
Let's clear one thing up - Link building is not dead. In fact, it's never been stronger! To be successful, your website needs to develop a portfolio of quality backlinks that will increase the relevancy and authority of your website, whilst remaining authentic to algorithms. For over 10 years, we have developed an infrastructure that's suitable for both small and large organisations which allows us to consistently deliver high-quality content and rich SEO results en mass.
In an industry littered with enough SEO and link building knowledge to be dangerous, but a general lack of understanding when it comes to winning link building strategies, we appreciate finding the right SEO agency to deliver results can prove somewhat difficult. That’s why we’re proud to have achieved a 4.9-star rating on our Google My Business profile whilst delivering a service that not only has seen our clients skyrocket in SERPs, but hasn’t resulted in any penalisations to date!