The cost of link building varies depending on both the quality and quantity of backlinks you want for your website. While some link building strategies focus on cheaper backlinks, high-end manual outreach programs will cost much more.
On average, Australian businesses spend anywhere between $1,000 – $5,000 per month on link building. Although bigger eCommerce websites spend much more than this to cover larger groups of product ranges simultaneously, this is not necessary.
Generally speaking, the more you spend on link building services, the faster you acquire backlinks. This also comes with improved quality as many link building companies in Australia will offer discounts when you buy bulk backlinks.
The above said, theoretically, link building can also be free. After all, when you own great quality content, people will naturally link to this content. Sure, you have invested into producing the content in the first place, however, when you produce evergreen content, this becomes a nominal investment over time.