Who uses Bing?
Similarly to when you compare Bing Ads Vs Google Ads, the refined demographic of Bing becomes quite attractive for smaller businesses. Bing is owned by tech giant Microsoft, which is probably best known for creating the Windows operating system, Microsoft 365 Office Suite, and, of course, the Xbox gaming console. Globally, there are more than 1.5 billion devices powered by Windows.
In fact, Windows 10 and Office have embedded search bars that are powered by Bing. This means that many people are using Bing search without even realising. Here are the different types of users that might use Bing instead of Google.
1. Offices & Workplaces.
Firstly, office workers in corporate environments will often use Bing. Unless you work within a creative studio, chances are that your boss will purchase a desktop computer for you. With Microsoft Windows being the default operating system for a lot of businesses, Bing naturally becomes the go-to search engine in many a workplace.
In fact, extremely professional environments such as law firms will not allow staff members to download external software for security reasons. This means that Google Chrome is totally out of the window and Bing becomes literally the only choice.
In addition to this, even if you use Google Chrome but use Outlook for your emails if you have ever typed into the search bar ribbon or right-clicked a word within an Outlook email or Office document, you’ve also used Bing! Other Microsoft apps like Skype and Teams also integrate with Bing, making Bing prime real estate for any business to business searches.
2. Bing at Home.
Out of the office and back at home, Microsoft helps 65 million Xbox users to relax and unwind. What’s more, Xbox is also integrated with Bing, letting gamers find the latest games, gaming news and entertainment straight through their Xbox.
It doesn’t stop there – Bing gets a lot more search from another household name: Alexa. Alexa inserts Bing straight into thousands of Australian homes, which is only growing as more and more Aussies embrace smart speakers.
Bing also has different demographics in contrast to Google. Whilst those in white-collar jobs tend to lean towards Google, blue-collar workers generally prefer Bing. Furthermore, Bing has an older user base, with the average Bing-er being 45 years of age. As a result, Bing users tend to earn more, be more educated, and are more likely to have children. Due to Bing’s average demographics being more affluent and mature, Bing traffic tends to convert better.
Now you know how many people are using Bing nationwide and the overall trends in the market, optimising for Bing is the logical way forward. Since so many websites only invest in SEO Services, you can put yourself ahead of competitors and reach all that juicy low hanging fruit.
But what differentiates Google SEO from Bing SEO?