A landing page design is just like any other page design on your website except with one vital difference – it is designed specifically for users to land on and convert into customers. Unlike an information page such as your ‘About Us’ page, a landing page design has the sole intent of converting traffic. It is built with a clear goal and often in support of your marketing activities.
To be frank, any good website design agency will design each and every one of your pages to be landing page designs, however, this is not always the case. Therefore, instead of redesigning your whole website, you can build a few isolated pages that compliment your digital marketing campaigns and keep your conversion rate as high as possible.