If you are looking for an agency to manage your organic social media and curate daily content marketing, that is not for us. However, for businesses looking to drive revenue through targeted social media advertising that closes the loop on existing audiences, finds new audiences that you have never considered and presents your brand in the best light possible, we would consider ourselves one of the best social media advertising agencies around.
Social media is not a one and done marketing channel. Too often we get asked to launch isolated social media marketing campaigns, where the brand has never utilised social media before. Simply put, this is just a waste of your money. Social media advertising is a channel that requires nurturing, consistency and above all, an understanding of good marketing principles. Unlike SEO which places more weight on algorithms, social media advertising must consider both psychology and sociology, (without forgetting algorithms). Without understanding these 2 critical factors, your campaigns are wasted.
Starting with your foundations, we absolutely nail your tracking, sales funnel, landing page content and creative assets. Then, we target the warmest of leads and establish a baseline of activity with smart remarketing campaigns that immediately drive conversions. Once you have a strong foundation of remarketing activities we turn our attentions to prospective audiences and define campaign after campaign that hits home with a variety of demographics. Now that you have many campaigns firing a strong return on investment, we can then look towards expanding your reach with campaigns that are not ROI driven but play a huge part in increasing your market share. It’s a logical and established process that works for businesses of varied verticals.
Throughout this process we educate stakeholders, consistently provide recommendations to improve conversion rates and design absolutely stunning creative that encapsulates your brand. We report on both the good and the bad and champion holistic marketing solutions that seamlessly blend with your other digital marketing endeavours.