Social Media Marketing Agency | Paid Social | Digital Next

SOCIAL MEDIA MARKETING. IS THIS THE MISSING PIECE TO YOUR ADVERTISING PUZZLE?

Did you know that social media marketing, according to Hubspot, has a 100% higher lead-to-close ratio than any form of outbound marketing? No matter what you sell and who you sell it to, social media marketing should be your next port-of-call for on your exploration agenda.

HOW DOES SOCIAL FIT INTO YOUR STRATEGY?

Simply put, there can be no strategy if there are no measurable goals - So set the objectives first. Then, with vast advertising tools at your agencies disposal, the deliverables should be integrated into your core sales strategy funnel - rather than a siloed exercise for ancillary brand awareness. You'll be astounded at its demographical capabilities.

WHAT RESULTS SHOULD YOU BE MEASURING?

Beyond easy to understand metrics such as likes, comments and shares, your social strategy should entail a strict set of KPIs. If product sales are your goal, your monthly reports should be value/cost centric (E.g. How much have you spent, including management, per sale). After all, post likes are great to look at but do they truly pad the wallet?

FIND OUT HOW WE CAN GROW YOUR BRAND AND PAD YOUR WALLET

WHY SOCIAL MEDIA MARKETING?

Over the course of a decade, social media has turned from being a luxury commodity to an absolute essential in digital marketing. With over 2 billion Facebook users, and a marketers dream where demographic targeting platforms are concerned, paid social advertising allows you not only to reach your exact audience en mass but at a time when they are most likely to purchase. Not to mention all the customer-buyer-journey insights that can be drawn to fuel your other strategies!

First Touch Facebook Advertising

As part of an on-going brand building exercise, Digital Next always introduce first touch advertising on Facebook to spread the word about your business and it's engaging social channels. As part of an ‘always on’ Facebook marketing initiative, our creative wizards will curate a mixture of creative assets, including supporting advertising text which positively represents your business to it's target audience.

Facebook & AdWords: Better Together

When combined, Google’s astounding market reach and Facebook’s unparalleled demographic targeting platform is a force to be reckoned with. A study from Kenshoo showed that paid audience segments, who had been exposed to paid Facebook adverts generated a 30% increase in relevancy score, a spike in the average order value, lower cost per acquisition and a higher return on AdSpend (ROAS) - Very much under the guise of better together and stronger united.

Facebook Re-Marketing Campaigns

With a typically lower cost-per-click than search engines, and a unparalleled targeting platform, re-marketing via Facebook is a proven 'last-chance' strategy in an organisations media mix. Unless you're a seller of knee-jerk or FOMO items, converting first-time visitors takes time. By excluding past converters and re-marketing to those who have left your website to compare elsewhere, you can ensure that your marketing is pulling all the stops to get you that sale.

Closing The Loop

With varied touch points across the user buying journey, and what could eventually become over time a complex media mix, it’s important to be able to ‘close the loop’ when an in-market customer converts. As such, Digital Next stop serving adverts to identified prospects the moment they complete a funnel or otherwise are removed for advertising fatigue. The converting users would then be caught under a seperate returning converter campaign with varying creative messaging.

DON'T JUST TAKE OUR WORD FOR IT...

In an industry littered with enough social media marketing knowledge to be dangerous, but a general lack of understanding when it comes to winning strategies, we appreciate finding the right digital agency to deliver results can prove somewhat difficult. That’s why we’re proud to have achieved a 4.9-star rating on our Google My Business profile whilst continuing to deliver a service that surpasses industry norms.

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