Words should be weighed, not counted
At Digital Next, we believe in the creation and distribution of high-quality digital content across a breadth of mediums including infographics, outreach articles, and onsite sales copy. That’s why, alongside a team of highly-experienced copywriters and bloggers from a wide array of industry backgrounds, we are dedicated to providing SEO optimised content that appeals to people, not just search engines.
When it comes to the digital landscape, your content is your voice. It’s the part of your company’s presence that allows potential clients to understand and connect with your brand. So, while SEO optimised copy will get people to notice your business, it’s thoughtful, attention-grabbing content that will make them stay.
Some say the former, others the latter. We say both! Whilst important to ensure that your target audience can find your business, it’s equally important that those who click through find a reason to stay. At Digital Next, we have found the perfect blend of smooth legibility and technical brilliance to satisfy both parties. Never compromise on key messages!
The contextual relevance of your website is absolutely paramount to the success of not only your conversion rate but your campaign as a whole. This is a factor that affects every facet of your content marketing strategy, from building links on blogs and websites that reflect your niche, to creating content that naturally incorporates your target keywords.
When you hear the phrase “content marketing,” what do you think of? Whilst blogs are an efficient way to distribute your industry knowledge, there are a large array of other content types that you can – and should – add to your arsenal.
Take a look at the types of content we produce for our clients below.
If content is king, then context is queen. We increase your website’s LSI keywords and supporting contextual density with inspiring, educational and humanly legible blog content from our native writers!
A lifetime of SEO optimisation can only get you so far if your brand’s not being talked about. Engaging, SEO optimised content, posted on high-quality websites, can build you a powerful link profile.
More than just an SEO ranking signal, page titles and meta-descriptions are a prominent factor in whether or not a prospect will click through. Increase your website’s CTR with enticing metadata.
Why should a prospect choose you over the competition? Whilst keyword stuffing used to help your business rank on search engines, naturally engaging copy is what's going to give you the edge.
Let's face it. We're inundated with targeted advertising across the internet and it takes a lot to draw us in. Let Digital Next create ad copy that increases your CTR whilst staying on brand!
What is it that sets you apart from the crowd? Whatever that difference, it’s vital that your content reflects that from the moment a visitor lands on your page. Stay on mission!
In a world of instant everything, infographics are a fantastic way of presenting key industry or service insights in a visually stimulating and eye-catching way. Not everybody likes to read blogs!
Want to take your infographics to the next level? Our animated infographics offer all that of a static infographic, but with an even greater degree of visual appeal and SEO customisation. Files are clunky!
WITH YOUR CONTENT?
When developing a cohesive campaign, it’s not just about understanding your competition; it’s about having a thorough understanding of your own brand’s strengths and weaknesses. That’s why, before planning out our strategies, we gather key insights and analytics regarding both your industry and your business’ place within it. That way, we can fully cater our services to the specific needs of your brand, as opposed to simply falling back on more generalised actions.
Being well-versed in marketing and optimisation doesn’t ensure that you can write engaging content. That’s why, with an experienced team of content writers working alongside our submissions team and in-house editor, we are constantly striving to provide engaging, worthwhile content that exceeds the standards of traditional link building and SEO optimisation practices.
Producing content for some of Australia’s largest digital marketing agencies, Digital Next has garnered a reputation for our exceptional service and meticulously high standard for quality, SEO optimised content. So, if your agency is looking to dip your toes into link building, but doesn’t necessarily have the tools or infrastructure to deliver valuable results in-house, contact us today!
In an industry littered with lines of posturing prose, but a general lack of insightful content to back it up, we understand that cutting through the noise can prove somewhat difficult. That’s why we’re proud to have achieved a 4.9-star rating on our Google My Business profile, whilst continuing to deliver a service that surpasses industry norms. Take a look at some of our current clients who are reaping the rewards of our future Shakespeares.