The number of times you should blog each month will vary from business to business. As a general rule of thumb, you should benchmark blogging once per week as a minimum. However, for some industries, there is just so much to write about that blogging once per day is also easily achievable.
When deciding upon how often you should blog, take into consideration the traffic you can obtain from Google for each article, the share-worthiness of the content and also whether you can recycle this content for other purposes too.
If you are going to be writing long-form blog articles of at least 2,000 words in length, chances are you cannot blog every single day without a serious loss of quality. Therefore, finding the balance between your content types and frequency is the best approach. That said, regardless of whether you are an SEO professional or not, the more you blog, the greater chance you have of your content being found. It’s a numbers game with a strong focus on quality.
By working with a professional blog writing company such as Digital Next, we will be able to determine a regular blog calendar for your business that encapsulates a variety of different articles. Through outsourcing your blog management you can focus on your business while we handle keeping your users informed regularly.
Speak with our blog writing experts today and never run out of shareworthy content that also ranks on Google ever again. Call us now on +61 (03) 9699 4585 for your free content calendar.