Yes, SEO really does work. In fact, you would not be here reading this answer if SEO did not work. Once SEO starts firing for your business, it becomes the most profitable marketing channel in your arsenal very quickly.
The reason for this is because SEO delivers a compounding return on investment. For example, you have $50,000 to spend on SEO over 2 years and $50,000 to spend on Google Ads over the same time period. At first, Google Ads will absolutely obliterate SEO and start generating you a return on investment almost immediately. However, once the two years are over, your adverts will be switched off and your revenue stream will stop.
Conversely, SEO may return very little in the first year. Yet, come to the end of the second year (should you be ranked strongly for competitive keywords) then you stand the chance of retaining those positions well past the 2 year mark without further investment. Let’s say you retain the majority of those keyword positions for another 2 years. That’s then 4 years worth of returns for 2 years worth of investment.
Although this is not guaranteed, working with an SEO services provider that has a track record of success such as Digital Next will go a long way to achieving these types of results. We’re not going to paint the picture that you need to invest huge amounts into SEO all the time. Rather, we’re going to shift the needle, continue to grow and continue to make you larger returns on your investment.
So you asked. Does SEO really work? It’s a total no brainer.