To get more Domain Authority passed through to your website, your site needs to get other sites with a higher Domain Authority linking to it. This means that your site’s value-proposition and content needs to incentivise people with those sites to link back to your website’s content.–
How do you identify the value proposition?
You need to identify the “value gap” that you can provide between what you or your website’s pitch, and the site owner or manager that you are pitching to. You will need to identify what their wants, needs and motives are so you will have a good chance to get a link on their website. Links can also be created with outbound tactics as well.
The value that people tend to seek includes:
- New content for their audience, in the form of blogs, articles, videos or audio.
- An information source for a story or citation.
- An information or link exchange.
- Monetary or commercial benefit (Being paid through a one-off fee, recurring fee or affiliate fee).
- Vanity (Content that showcases them)
- Traffic/Audience exchange (Promoting their content to your audience)
Below are a few tactics that you can use to acquire links back to your site.
Guest blog posts
Look for guest blog posting or contributor opportunities in your industry. Pitch to contribute a post, point of view, guide or article. Then make sure that there is a link back to your website either within the content or within the author bio.
If you are aggressive with guest blogging, you could have 30-100 posts live within 12 months.
Aim to get featured on relevant sites whose Domain Authority is higher than your own site. Something else to keep in mind is that when the new page is published, it will have 0 Page Authority. However, the Page Authority will grow over time. The Page Authority score may grow to half of the value of the total Domain Authority.
Get your site’s link added to resource pages.
If your site has useful resources that can be shared, then pitch other sites to get your website’s link featured. You ideally want to get featured on sites that have a higher Domain Authority than yours and a web page that also has Page Authority.
This approach is handy if your site shares any of the following resources.
Write detailed guides (ideally “How to” guides or step-by-step tutorials) that show people exactly how to achieve a specific goal. Then share the guide/tutorial with sites that would be interested.
If you have an interesting case study that can help others in your industry, share how you did it by showing the steps taken to improve your overall results. You then simply need to share the case study and see if the site is willing to add a link to their resource page.
If you have the opportunity, see if there is a tool that would really benefit the people in your niche. This could be something like a calculator or a generator. Then simply share the tool with sites that would be interested in linking to the tool.
Create lists such as listicles or roundups that will incentivise sites to link to them.
Get your site cited in web journals, blogs and publications.
Search engines like Google value sites that get cited in publications. Getting your site’s URLs linked to in web mentions will be impactful and will help to pass more Domain and Page Authority through to your website.
Try to connect with influencers, editors and journalists who would be interested in citing your website’s content in their publications.
Participate in interviews where you will be able to share peoples web traffic.
There are several site owners that want to interview guests on their show every week. You can apply to appear on their show and share links to your site’s content with their audience. You will be able to get inbound links and traffic as a result of participating in the interview.
Other things that can help with your site’s Domain Authority.
Making sure that your site has the right technical and content foundations in place will also help with the Domain Authority score on your website. Make sure that the web pages are linked correctly through menus and internal anchors within the site. And ensure that the HTML pages are friendly enough for the web crawlers to find and index the web content.
Assess your site’s link portfolio health.
Domain Authority aims to replicate the method Google uses to assign scores to documents through their Moz’s metrics. Domain Authority evaluates linking root domains, number of total links, MozRank, MozTrust, and other factors to calculate a score between 0 (lowest) to 100 (highest). (Source)
How can Digital Next help you?
We have access to sites that can pass their Domain Authority to your site by linking to your website. We offer this through our outreach and guest post link building services. We can also recommend a content marketing plan that will also help boost your site’s Domain Authority. Contact us to discuss how we can help you improve your website’s Domain Authority.