What is a WordPress ping?
A WordPress ping or WordPress update service is a push mechanism that automatically triggers when you publish new or updated content on your website. When triggered, a WordPress ping will notify search engines, news feeds and website directories that your website has something new to read. By adding a WordPress ping list to your website, you are quite literally notifying search engines to crawl and index your website to ensure that search results display the freshest content you have to offer. As a result, your pages and blog posts are indexed by search engines quickly.
Do WordPress pings improve rankings?
While adding a WordPress ping list to your website will ensure that the pages of your website are indexed quickly, it does not improve your websites keywords rankings. Technically, being indexed in the first place is an improvement. However, there are many things that you need to do in order to improve WordPress SEO. These things include writing original & informative content, acquiring quality backlinks, using good WordPress SEO plugins such as Rank Math and, in general, offering stronger insights and value to your customers than your competition. A WordPress ping list will just get you there faster.
Should I use WordPress update services?
Although there are other ways to ensure your pages are indexed quickly, adding a shortlist of WordPress update services (WordPress ping list) takes just a few seconds and is well worth the effort. As explained, without notifying crawlers to come and visit your website, you could be waiting up to 30 days for your scheduled crawl. Even then, if your website is large, the scheduled crawl may not stumble across your new pages as each crawl comes with a crawl budget. Therefore, adding a ping list to your WordPress website is time well spent.
How to add a WordPress ping list to your website?
Now we are clear on the what and why you should use WordPress pings, let’s take a look at how to add a WordPress ping list to your website. With a fresh install of WordPress, your WordPress website will make use of a single ping service – Ping-o-Matic. However, it is highly recommended to extend your ping list so that whenever you update or add new content, multiple search engines and newsfeeds are notified. Learn how to add more services by following the steps below.
- 1: Log in to your WordPress dashboard.
- 2: Go to Settings > Writing.
- 3: Scroll down to Update Services.
- 4: Copy and paste this list of updated URLs.
- 5: Click ‘Save Changes’
It is important to note that WordPress ping lists are updated ever so often. As such, you may want to revisit your list every 6 months. This is to ensure that you are using the most updated WordPress pings.
Can you have too many WordPress update services?
Yes, absolutely. While you want your website to index quickly, you do not want to be constantly spamming servers with updates. By adding too many URLs to your WordPress update services, you are at risk of being seen as spammy. A good measure is to add around 20-30 WordPress ping URLs as a maximum. Some websites will list 100’s of different WordPress ping lists. However, your best option is to use only a sample of them.
Do WordPress ping lists still work?
WordPress update services still work in 2021. However, whereas super effective before, there are many other ways now to make that happen. From submitting your new pages manually to Google to sharing quickly via social media, indexing your new content has never been easier.
At Digital Next, we have a two-prong approach. Firstly, we ensure each of our clients’ websites contains a list of WordPress update services. Secondly, when we launch a new page, we fetch that URL via Google webmasters. Through these 2 methods, we often find our new content is indexed within a matter of minutes, not days.