No Traffic From Google Infographic
Technical Website Issues
We’ve all been the bearer of our fair share of 404’s, but these issues should hopefully be quite infrequent. The goods news? Correcting these issues will have an immediate benefit to your website, setting yourself up to facilitate traffic and house your content. The bad news? If you are not deep in the detail or hanging out in the backend, some of these technical issues might not readily present themselves and can continue to wreak havoc undetected.
Technical issues that may be causing no traffic from Google are:
- Poor code structure
- Your website is set to ‘no index’
- Your website has been hacked
- Your hosting server is down
- You are using ‘free hosting’ or a free domain
No Traffic From Google (SEO Related Issues)
Second, only to the technical running of your website is your SEO. SEO is the gatekeeper to traffic from Google, with many businesses underestimating the three-letter acronym. If your website is SEO challenged then Google will not deem it to be an authoritative source in its field. What that means for you, is that even the sleekest web design and greatest content will not assist with visibility or allow your website to climb the ranks. Resist SEO compliance at your own risk, or choose to optimise your website to a position where Google is working with you to put your page and business in front of the right customers.
SEO challenges that may be causing no traffic from Google are:
- Bad SEO practices from a provider in the past
- There’s a problem with your backlink profile
- You have multiple websites for the same business
- You have not set up google analytics
- Broken 301 redirects
Missed Content Opportunities
Content failures are particularly painful for businesses as there shouldn’t be any excuse for it. While an SEO agency will advise on a superior content strategy, there is nothing stopping internal resources from transforming a website with relevant and keyword-rich content. With unrivalled knowledge of your business landscape and the ins and outs of customer pain points, your team should set about designing a content narrative that will support your SEO outlook.
Missed content opportunities that may be causing no traffic from Google are:
- Your site doesn’t have any information
- Your Google Business page is vacant and not optimised
- All your content is plagiarized
- Your website is hard to navigate
- Your on-page is not optimised
Less head scratching and more optimisation will see a significant shift in the traffic you generate from Google. Each technical, SEO and content issues can be approached in tandem so that you make incremental improvements as time goes on. Finding an SEO agency that has mastered these areas will allow for a faster diagnosis and recovery plan, getting you competing again for the top spot.