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When comparing customer acquisition vs retention, the short and sweet answer is that prioritising acquiring new customers is best for growth. However, the long-winded (yet exciting) answer begins with this statement: you absolutely need both to scale up any business. Join us as we explain the significant differences between customer acquisition and retention in this […]
Wondering how to leave a Google review that is honest and fair? No sweat! Scroll down to find out where you can leave your review alongside how to write a Google review that stands out from the crowd. As Google constantly changes how users experience its platforms, how you leave Google reviews can change from […]
You might be surprised to hear that negative Google reviews are actually opportunities to win new business. Here’s everything you need to know about how to respond to negative Google reviews and salvage your online reputation. Negative reviews on Google can happen. While nobody wants to receive a negative Google review, accepting that this will […]
If you thought the pandemic was enough to deal with, Google’s core web vitals had other plans. Scroll down as we delve into the what, why and how to optimise for core web vitals; Google’s biggest update of late. Over the last few years, you may have observed that website page speed has taken centre […]
You would think by now that everyone would understand that keyword stuffing is bad for SEO. Yet, the internet is still littered with stuffed crust landing pages. Often confused with greater SEO visibility, using too many keywords within your content is not a fast-track to SEO success. Here’s how to avoid keyword stuffing and keep […]
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