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You scroll. You pause. You click. And somewhere between a meme and a news article, there it is – something that feels like content, acts like content…but it’s selling you something. That, my friend, is your answer to what native advertising is. Now, before you start planning your own strategy, hold up. Native ads only […]
Cultivating brand loyalty should be a goal for all future-oriented businesses for a few noteworthy reasons. For starters, encouraging repeat purchases by existing customers is much cheaper than attracting brand-new buyers. To boost customer retention rates, it’s essential to build a memorable brand that speaks the same language as your audience. If you’re looking to […]
If you think that the colours that represent your brand are just splashes on a page, you would be mistaken. Here’s how to choose brand colours and the importance of research when making the right choices. Every business asks themselves at some stage how to choose brand colours. No matter whether you’re starting a new […]
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