Industry Leading SEO Blog Strategy and Management
A well-crafted blog should engage both your audience and Google. Let us help you shape the voice of your brand in a meaningful, results-driven way. We create content that will not only impress your audience but will have tangible effects on Search Engines.
Blogging is a key component of any healthy digital marketing mix. It allows you to reach your audience across numerous platforms in a measured, calculated manner. Having the ability to directly speak to your audience through targeted emails, social audiences and Google can make drastic differences to the shape and direction of your sales funnel.
Meaningful content with clear objectives and desired outcomes. Engagement from your audience and from Google. A tone that inspires action and creates an air of authority. Value for your readers. Content calendars, consistency, and cut-through. Images, integrity and inbound leads.
Blogging is an influential tool to capture, engage, and convert an audience. With an effective blogging strategy, you will be able to answer your audience's questions, increase the number of inbound links, create additional marketing material for other channels, and help funnel traffic through to your websites key service pages. This can all be achieved if your blog is thoughtfully planned and implemented with an objective in mind for each individual stage of the process. At Digital Next, we take great pride in our content being consistently well-written, optimised, and shareable. Collaborating with our team of experienced copywriting specialists, we quickly become an extension of your brand's voice and seamlessly integrate into your existing marketing mix.
Digital Next understand that there is a lot more than meets the eye when it comes to blogging. Every part of a blog must be considered strategically and work in tandem with one another. Below are just 11 of the many factors we take into account when creating and managing a blog for our clients. If these elements are implemented into your blogging strategy where appropriate, then you are already a few steps ahead of your competition.
Take a look at our top 11 blogging factors to consider for your brand below.
Strategically-structured blogs can result in Google using them as featured snippets. This allows you to answer questions from your audience directly from position 0, leading to more traffic!
While image optimisation may seem like a minor aspect of blog optimisation, it is a significant part of the bigger picture. It's not just minimising the file size or using alt attributes.
Long-form content can provide valuable insight into your industry, brand or services. It also has better sharability, link-building potential and higher online-visibility.
Short-form content allows you to engage with your audience in a bite-sized package. This type of content especially useful if you want to promote the blog through email or social channels.
A keyword strategy should underpin all content that you want to be found on Google. It will shape the long-term strategy of the blog, as well as the topics used for individual blogs.
A content calendar will keep your marketing organised and consistent. Having a long-term view of what content is being produced will enable you to market your content with greater effectiveness.
Having an appropriate information architecture across your blog is paramount to UX and SEO. Google has changed the way it processes content, and businesses need to adjust accordingly.
Introducing other forms of content like infographics, video and GIFs is an excellent way to enrich the user experience and help explain a product or service.
Creating content that is shareable can have a dramatic effect on the efficiency of your blog. Shareable content increases both the exposure of your website and the likelihood of inbound links.
One of Google's measurements of a well-optimised blog is its readability. We write content that succinctly and concisely gets to the point; keeping your readers and Google engaged.
A strong call to action can be the difference between no engagement and a windfall of desired outcomes. Let us hone your messaging to make your content meaningful.
TO AMPLIFY YOUR BLOG?
Planning content ahead of time keeps your blog on track and the content relevant. Digital Next create content calendars that help brands understand what topics are in demand at what time of the year, and what the best format is to reach your audience.
One of the most important components in a blog is search engine visibility. Having a strong organic presence for your blog can make a big difference to the number of leads an enquiries you acquire. In order to achieve visibility, a keyword strategy must be put in place across the content calendar, as well as for each individual blog.
The way search engines evaluate content has changed. With this change, business need to adapt the structure of their content, especially if the primary objective is increased organic traffic. Pillar and cluster content allows for a greater depth of coverage across topics; with a main summary piece as the pillar and more specific pieces as the clusters. This creates a better UX, as well as more appropriate information architecture.
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In an industry littered with enough knowledge to be dangerous, but a lack of understanding when it comes to winning strategies, we understand that it can be difficult to choose the right SEO agency to deliver results. That’s why we’re proud to have achieved a 4.9-star rating on our Google My Business profile whilst continuing to deliver a service that surpasses industry norms. Take a look at some of our current SEO clients that are reaping the rewards of loyalty to our brand.
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