YOUR JOURNEY TO PAGE 1 RANKINGS & GROWTH STARTS HERE.
Search Engine Optimisation (SEO), when done correctly, is one of the most cost-effective marketing channels the digital space has to offer. By targeting an audience that is actively seeking a particular product or service, SEO cuts through the noise and promotes your business only to those who are looking for it; at a time when they are most likely to engage.
SEO, in its purest form, is the process of optimising web assets in a way that are favourable to the Google Search Algorithm. There are two components that require optimisation: on-page and off-page. On-page elements are those that are present on your website. Off-page link building activities are those that exist externally on third-party websites.
SEO is an on-going activity that requires the addition and monitoring of web assets. With a frequently shifting landscape, SEO requires a "finger on the pulse" attitude at all times. With Digital Next, you are assigned your own personal account manager who has the specialist knowledge and experience required to be pro-active towards these changes.
Digital Next deliver bespoke SEO strategies according to each client’s specific business objectives. Each campaign starts with a thorough analysis of the client website, market condition, value proposition, USP and the site’s online authority relative to the competition. With this information, we develop a strategy that is transparent, effective and delivers a sustainable long-term ROI. Oh, almost forgot. Unlike most, we actually deliver insightful reporting on a monthly basis so that we can together take educated action!
Digital Next believes in the optimising for today, as well as tomorrow. That’s why every aspect of your SEO campaign with us will meet and exceed best practice guidelines. By ensuring that priority positions are earned and sustained across a wide range of highly-valuable target keywords for a substantial period of time, our campaigns consistently meet pre-agreed KPIs and achieve valuable growth.
Take a look at our top 11 key SEO factors to consider for your website below.
As a critical element for both user engagement and search engine algorithms, our page titles briefly and accurately describe the topic and theme of your landing page.
Not only are our meta descriptions CTA driven, they assist search engines when indexing your web pages through the use of relevant keywords to the content they describe - A must have!
Critical in assisting search engines with understanding what your page is about, header tags from Digital Next are fully optimised in conjunction with a pre-agreed SEO strategy.
Deep links offer an opportunity to promote your product and service pages to Google when people are looking for a more detailed resource to link to. It's not all about the homepage!
Our SEO experts ensure that both users and search engines are able to easily understand what is on each page just by looking at the URL. Say goodbye to URL's such as /digital-9589=marketing
Your websites internal links assist Google in establishing a hierarchy of importance. This enables you to have complete control over which pages you want to gift the most amount of link value towards.
There's SEO algorithm optimised content and awesome content for humans. At Digital Next, we have found the perfect blend of smooth legibility and technical brilliance to satisfy both parties.
If content is king then context is queen. Increase your websites LSI keywords and supporting contextual density with inspiring, educational and humanly legible blog content from our native writers!
With search engines constantly striving to improve their worth, prove to Google that your page is the thought leader in the industry with quality, engaging and resourceful content.
Is it important for SEO, user experience or both? We say both! Particularly when it comes to mobile-first optimisation and ensuring you don't waste your opportunity to impress before it's even begun!
You buy cheap, you buy twice and website hosting packages are no different. Whilst commonly overlooked, your website hosting could be the kryptonite to your growth for localised search.
TO GROW WITH SEO?
To define your future you must first recognise, understand and respect your current position. Is your website's SEO performance keeping up with your key business objectives? If you’re struggling with achieving SEO results and feel like you are getting nowhere, then an SEO technical audit might be what you need to get back in the game!
Firstly, let's clear one thing up - Link building is not dead. In fact, it's never been as strong! To be successful, your website needs to develop a portfolio of quality backlinks that will increase the relevancy and authority of your website, whilst remaining authentic to algorithms. For over 8 years, Digital Next has developed a link building infrastructure suitable for both small businesses and other agencies that allows us to consistently deliver high-quality content and rich SEO results en mass.
On-page SEO and quality website content helps search engines understand whether your pages are relevant to a searchers keyword or phrase. From top to bottom, our team of SEO consultants analyse and manipulate your page titles, meta-descriptions, header tags and more whilst ensuring your sales content is thought-provoking and call to action driven.
Do you have an active, unique, informative and shareable blog with highly-relevant internal and external links? Are you over-utilising titles such as ''Top 5 ways to...''? Increase your websites supporting contextual density with inspiring, educational and smoothly legible blog content with our team of native writers today!
In an industry littered with enough knowledge to be dangerous, but a lack of understanding when it comes to winning strategies, we understand that it can be difficult to choose the right SEO agency to deliver results. That’s why we’re proud to have achieved a 4.9-star rating on our Google My Business profile whilst continuing to deliver a service that surpasses industry norms. Take a look at some of our current SEO clients that are reaping the rewards of loyalty to our brand.