Ash is a Paid Search Account Manager who loves exploring cool features of existing paid search channels and discovering new ones, to help clients achieve growth. She has worked in various industries such as wine, FMCG, tourism and hospitality around the world. She is also full of random knowledge, which she finds quite useful when managing search campaigns! Outside work, she likes a good book, good food (Ottolenghi and Nigel Slater are favourites) and she follows an absurd number of dogs on social media.
Bing Ads Vs Google Ads: To Bing, Or Not To Bing?
Pitting Bing Ads Vs Google Ads is a complete mismatch. Yet, Bing shouldn't be neglected by most.
Recession Marketing: Proactivity Always Prevails.
Hibernating during a recession is common. But statistics tell us it's the worst thing you could do.