Search Marketing

START YOUR JOURNEY TO THE TOP

Search Marketing is an integral channel for those who want to drive targeted traffic that converts. Creating a unified search campaign that incorporates both a paid presence (PPC) and an organic presence (SEO) maximizes visibility and promotes your brand in the most effective way. Your customers are already looking for you online, so why not make it as easy as possible for them to find you?

ESSENTIAL EXPERTISE

Search Marketing is an activity that is relatively easy to be good at, but very difficult to be excellent at. If you would like to compete in the most cost effective way, it requires in-depth specialised knowledge and a wealth of experience. We’ve recruited the best and brightest minds the search marketing world has to offer to help your business achieve continual campaign success.

SEO that increases visibility

Decrease your cost per conversion

Comprehensive reporting

Dedicated PPC team

SEO that increases visibility

Decrease your cost per conversion

Comprehensive reporting

Dedicated PPC team

STRATEGICALLY CENTERED

Each Search Marketing campaign requires its own strategy based upon the market conditions and value proposition of the service or product. In-depth competitor analysis, coupled with extensive keyword research initiates each campaign and provides a rock solid foundation for each campaign to build from.

ACCOUNTABLE CAMPAIGNS

Every aspect of our search campaigns are measured, reported on and refined. A personal account manager will know every detail of your campaign and make sure you do too. We use a carefully selected set of reporting tools to make sure everything is understandable and easily digestible.

This is what we did for Oz Mattress...

Oz Mattress have built a reputation for delivering a wide range of high-quality mattresses, but felt that their current digital presence just wasn’t doing their business justice. When they came to us, they wanted to aggregate the market and become a leader in the field. Although not offering a mattress sale, Digital Next saw that Oz Mattress offered everyday prices that were on a par with most seasonal industry sales and have since ranked them on page 1 for a range mattress sale focussed keywords obtaining over 10,000 searches a month.