Google Ads Case Study | Pestline | Digital Next

Y/Y Conversions

↑ 70.68%

Value / Cost

↓ 50.98%

Conversion Rate

↑ 64.46%

“The journey with digital next has highly educational. The team are fast, always there to assist and consistently place my businesses best interests at heart. It’s a stark change from other agencies that I have worked with who you would never hear from until there is an invoice due.”

Matthew - Pestline

Challenge

Competing with huge brands such as Dawsons & Exo Pest, Pestline challenged Digital Next to bridge the gap that had been formed within the industry by improving cost efficiencies with their paid search campaign. Having already trialed a handful of other providers, the challenge was on to bring faith back into Google Ads for this local provider of pest solutions.

Solution

With limited budget comes limited visibility and traffic. Therefore our attentions were immediately drawn towards ensuring that the websites conversion rate significantly improved by developing new landing pages and introducing an exit-popup. Once the foundations were set, we then turned our attention to paid search and activated hyper-local campaigns to squeeze as much relevancy from the clients budget.

The greatest challenge with small businesses is ensuring that every click counts.
digital next team steven lord

Result

Since November 2018, Pestline has seen month on month growth, a 50% improvement on value/cost and a 42% increase in monthly traffic (comparatively to the previous year). Unsurprisingly, the exit-pop-up has yielded the greatest improvements to the campaigns conversion rate with over 28% of leads now channeled via this funnel. The resulting effect of revenue increases has allowed Pestline to re-invest into additional marketing channels such as SEO and Facebook Advertising.

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