SEO Case Study | Marquee Monkeys | Digital Next

Y/Y Organic Traffic

↑ 122%

Y/Y Page Views

↑ 283%

Y/Y Organic Leads

↑ 183%

Absolute professionals from the very moment I met them. The results Digital Next have achieved for my business have been outstanding and have completely revolutionised the way that Marquee Monkeys operate – I couldn’t recommend more highly!

Dom Ellis - Marquee Monkeys

Challenge

When Marquee Monkeys first enquired at Digital Next, they were underutilising their digital presence and falling short in sales pitches when up against competitors who were aggressively marketing through digital channels. As a result, their lack of online presence, was hindering their business growth and after a year of plateaued revenue there was a sense of ‘have we reached out ceiling?’ – Time to ‘swing’ our strategists into action.

Solution

With a pre-existing domain authority of 17 and huge search volume surrounding ‘marquee hire’ related keywords, we identified that the quickest way to greater exposure would be to bolster Marquee Monkey’s organic presence via manual outreach. Sporting large amounts of page 2 rankings from on-page SEO alone, our rationale was to strengthen the domain authority through high-quality backlinks which in turn would provide Marquee Monkeys with the SEO boost their business deserved.

Here's how we proved to our client that SEO, although difficult to peel, isn't just a bunch of monkey business!
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Result

As a result, Marquee Monkeys have commanded top 3 positions for all major ‘marquee hire’ related keywords for over 12 months and have seen traffic increases of 100%+. By achieving greater digital exposure on SERPs, Marquee Monkeys not only have the opportunity to pitch for more projects, as a whole, but have seen large increases in direct website traffic as their brand has become renowned within the Melbourne Metro area. The owner has since begun partnering with outsourcing solutions to cater for the workload. All of this was achieved by ensuring they were seen in the right places.

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