SEO Case Study | LEDified | Digital Next

Y/Y New Visitors

↑ 76%

Cost/Conversion

↓ 22%

Keyword Rank

↑ 732

“I have worked with Digital Next for over a year and have found their SEO, website and PPC services to be first class. The team are quick to action, respond to feedback and make sensible strategic decisions without the typical digital fluff. Ultimately, their results speak for themselves and I would recommend the team to anyone looking for a truly positive digital experience.”

Tom Rutherford - LEDified

Challenge

When our partnership began, LEDified was an already established brand that had received numerous awards for energy efficient lighting schemes. Despite already being optimized for search, LEDified’s rankings on large volume keywords were somewhat aloof. Digital Next was engaged to bolster LEDified’s organic presence for heavy hitting search phrases and drive the growth for awards to follow.

Solution

With a website already optimized for search, Digital Next placed a large portion of allocated budget towards off-page SEO activities, such as high-end SEO PR backlinks, to improve LEDified’s digital authority. (Curating a series of rich-media content surrounding energy efficiency lighting including infographics and long-form outreach articles)

The sourcing of high-value SEO link opportunities and curation of ever-green content was the main driving force behind LEDified's SEO growth.
digital next team - nathan elly

Result

Through a 2.5x growth in the total amount of relevant keywords LEDified ranked organically for, within the top 5 positions, organic traffic to the website saw an increase of 36%. In addition to this, LEDified’s overall presence for commercial keywords also sky-rocketed to top 3 positions, resulting in a large average order value increase. Combining these efforts with fantastic top line advertising, the collective works of all parties involved ultimately led to the status of ‘Fastest Growing Company In Australia 2016’

digital next team - nathan elly

Let’s work together – Call our Branch Manager Nathan Elly on 03 9699 4585

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