SEO Case Study | LEDified | Digital Next

Y/Y New Visitors

↑ 76%

Cost/Conversion

↓ 22%

Keyword Rank

↑ 732

“I have worked with Digital Next for over a year and have found their SEO, website and PPC services to be first class. The team are quick to action, respond to feedback and make sensible strategic decisions without the typical digital fluff. Ultimately, their results speak for themselves and I would recommend the team to anyone looking for a truly positive digital experience.”

Tom Rutherford - LEDified

Challenge

When our partnership began, LEDified was an already established brand that had received numerous awards for energy efficient lighting schemes. Although the website was optimised efficiently for search, LEDified’s rankings on large volume keywords were somewhat aloof. Digital Next was engaged to bolster their organic presence for heavy hitting search phrases and drive the growth for awards to follow.

Solution

With only a handful on-page SEO modifications identified, we placed a large portion of allocated spend on off-page SEO activities, and high-end SEO PR backlinks, to generate mass digital authority. (Curating a series of rich-media content surrounding energy efficiency lighting including infographics and long-form outreach articles.

Digital Next turned on the lights with the LEDified campaign; contributing to their recent award in 2016 of 'Fastest Growing Australian Company'

Result

Organic traffic increased by 36% in comparison to the same period last year, whilst organic keywords in the top 5 of search results increased from 52 to over 120 terms. The presence for commercially related keywords also sky-rocketed to top 3 positions, resulting in huge spike of large order value enquiries which ultimately led to the status of ‘Fastest Growing Company In Australia 2016’

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