“We have been with Digital Next for over 9 months now and I am very happy with the service I’ve received from Keith, Chandan & Nathan. Our SEO rankings have improved and organic traffic is way up. Our GMB searches and request for directions are also massively up. They have also assisted us with content for the website and assisted with website changes to help boost conversions. They have been easy to work with and executed monthly workloads consistently.”
The online pet supply industry is notorious for low margin products and doesn’t see the same returns as its in-store counterpart. Couple that with a competitive online space dominated by some well-known pet stores, our challenge was to make sure that this campaign was profitable. It was clear, however, that search marketing was going to play a crucial role in driving more in-store outcomes from the initial online searches of prospective customers.
With two physical store locations and a third on the horizon, we needed to maximise their visibility within localised search results. The plan was to target high-volume, broad and competitive keywords which, in turn, would generate listings for users in the suburbs where Habitat Pets had a physical location. These terms also helped us generate new online customers at the research phase of their journey and introduced Habitat as a new brand. We also massively grew Habitat’s product category & brand category traffic by adding optimised copy throughout the site, with link building further cementing rankings near the top of page 1 across targeted keywords.
In the first 12 months of the campaign, overall keyword visibility tripled with top 3 keywords growing by 400% and page 1 rankings growing 8-fold. This led to an increase in organic search traffic and a ROAS in the region of $1:$10. Through knowing that consistent revenue would be acquired through SEO, this enabled the client to open a third physical store location and benefit from the rankability for new products and brands as their website inventory grew.
Let’s work together – Call our Branch Manager Nathan Elly on 03 9699 4585