Web Design Case Study | A & B Food Trucks | Digital Next

New Visitors

↑ 58%

Conversion Rate

↓ 172%

Keyword Rank

↑ 358

A huge thank you to Steven and the team at Digital Next. We are absolutely loving our new website and the increase in leads could not have come at a better time. Nothing was too much trouble and you exceeded all expectations. Highly recommend.

Betty Hajichristou - A & B Food Trucks

Challenge

With astronomical amounts of national credibility and a website stuck in the dark ages, A & B Food Trucks were in desperate need of a digital transformation. Our mission was to curate an evergreen presence that truly showcased the owners’ amazing works. With a typically long sales cycle, an additional challenge was to improve the quality of leads to ensure little time was wasted on ‘non-serious’ customers.

Solution

Exposing trust signals above the fold and developing video content which funnels a visitor straight into a comprehensive contact form (once watched), Digital Next made the best use of the homepage banner. Rather than a standard contact form, Digital Next developed a series of questions answerable by one header, the banner evolves into a ‘Let’s Get Started’ form to immediately push prospects down the funnel – Once they have watched the video.

Upon website launch, our client immediately saw an increase of 172% contact form submissions - comparatively against 3 months prior.
digital next team steven lord

Result

As a consequence of the newly developed website, A & B Food Trucks has already attracted the attention of huge prospects such as My Chemist Warehouse and Max Brenner to name a few. In addition to this, the website now converts 172% better than previous and compliments such as ‘easy-to-use’ continue to be relayed by customers. We look forward to future website iterations

digital next team - nathan elly

Let’s work together – Call our Branch Manager Nathan Elly on 03 9699 4585

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