In my early career, I decided to change the narrative of an enquiry form.
What once read – ‘Send Us A Message’
Now read – ‘Your New Fireplace Starts Here’.
What once converted 3% of all page visits.
Now converted 24% of all page visits.
What once was a man tightly managing cash-flow.
Now is a man enjoying weekends by the coast.
Whilst this single instance of success does not qualify me a CRO expert, it would soon become the cornerstone of my passion for making a difference through digital marketing. Studying everything I could get my hands on, I became obsessed with the power of change, engrossed in consumer buyer behaviour and possessed by the desire to settle for nothing other than excellence.
From board to boardwalk, strategy to production, launch to review – I wanted it all.
Today, I’m that person plus years of specialist agency experience cultivating winning marketing strategies for businesses of varying maturity. When I say I’ll do something, it will happen. Then, once it happens, I will continue to strive for a steeper trajectory of growth.
Eager to explore the powers of positive change in digital?
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