An effective web design that engages your audience is something that is crucial in today’s world. With so much information flying around the place, it can be easy to feel overwhelmed and not sure where to begin when it comes to designing your website.

Well, fret not for we are here to help with our complete breakdown on the anatomy of an effective web design.


Common Website Elements


Your logo should be clearly visible and link back to your homepage.


Navigation menu or bar should be simple and easy to use.


The images you use should be strong, clear and tell a story.

Header Text

Your header text should utilise the H1 tag and also utilise target keywords.


Your content should be engaging and useful, also utilising target keywords.

Call To Action

Your call to action should encourage users to complete the desired action.

Know Your Audience

Without knowing your audience, you will not be able to design a website that appeals to them. Things you should know about your audience are their age, gender, likes, dislikes, wants and fears.

Create A Usable Sitemap

Make a clear and concise sitemap so that users can easily navigate through the website. Try to ensure that the most important content can be accessed in 3 clicks or less!

Choose Complimenting Colours

Did you know that colour increases brand recognition by 80%? This is why it is crucial to have complimentary colours in your web design.

Make Sure You Have A Clean Layout

38% of people will stop engaging with a website if the content or layout is unattractive.

Choose The Right Font

Did you know that small font size is the #1 complaint for web users reading online? So make sure to select a font that is easy to read and big enough to be visible to all users.

Select Inspiring Imagery

Content with relevant imagery gets 94% more views than content without relevant imagery.

Use Strong Call To Actions

Include strong call to actions on your pages to to encourage your users to do something. Personalising your CTA buttons can convert leads into users by 42%. Making your CTA’s look like buttons can increase clicks by 45%. Reducing clutter around your CTA button also can increase conversion rates by 32%.

Make Sure It’s Responsive

40% of people will choose a different search result if the first is not mobile friendly, so ensure that your design works for all devices.

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