When it comes to making sure your web pages are as visible, there are few more important tasks than getting your title tags right. There is a myriad of factors that you can’t always control which determine your ranking on any given SERP. Taking control and making sure your title tags are as effective and relevant as possible is one step towards setting yourself up for SEO success. A lot of website hosts aren’t aware of just how important improving their on-site search engine optimisation is, so let’s make sure you’re not in their company.

1. Find the keys to search

Title tags are about more than just writing a compelling title. It’s also about incorporating the key search terms that your customers are using. Too many businesses will overcomplicate the title tags and try to write insightful descriptions that read well, but probably won’t rank well enough to be read in the first place (Although the door swings both ways). Be careful not to fall into an easy trap of using too many search terms in your title tags so they no longer make sense – Balance is key here. A good rule of thumb is to use one or two search terms to better optimise your title tags and prompt engagement.

For example, you could stuff as many keyword variants as possible into your page title. However, this would not read as well and be sure to reduce click-throughs from SERPs to your website.

But instead, we would rather opt for a page title that reads well and uses differentials such as a year with our brand at the end.


2. One size will rarely fit all

Title tags are incredibly important, responsible for attracting searchers that result in a click and even conversions. Besides your Meta Descriptions and SERP snippet, the title tag is the most obvious guide to what your page is about. With that in mind, having the same title for every page of your website is a lazy mistake you can’t afford to make. Customers can search any different combination of terms they like, so making sure your page titles reflect the individual content on each page will mean your website is more visible to those differing search terms.

3. Short and sweet

One of the most important challenges of writing a title tag is making sure it is not too long-winded. Google and other search engines will only display a limited amount of characters ( before removing the rest of your title tag and placing ellipses in its place. Tighten up your titles so that nothing is left unsaid. The general rule is to aim for 50 characters or less. If you are a business that has a recognisable brand in it’s offering, it can be a good idea to display that at the end using a ‘pipe’ separator. The easiest way to optimise title tags for length is to put key search terms earlier in the title. Avoid capital letters as they take up more space in the title and they don’t generate consumer trust in the webpage. Wherever possible, think like a customer when deciding on your length.

4. Be relevant

SEO services can be a big influencer on the success or failure of your website and subsequent business. But that’s not to say you should try and be something you are not. Finding the balance is about making sure you use key search terms, but that your title tags are relevant for what the customer is looking for and what you are offering. Be as descriptive as possible in your title tags to give the customer confidence that what is on the page is what they are looking for. The last thing your website needs is to receive a click through followed by an immediate bounce.

Title tags on the surface look like a very elementary part of your overall search strategy, but don’t let their size fool you. These little descriptors are incredibly important, and could be that difference you need to increase visibility and click-throughs. Take the time to write them properly and your website will outperform even the toughest competitor.

You may also be interested: SEO Guide: How To Write Meta Descriptions 2019 

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