PPC

Do you want more conversions from your PPC campaign?

  • David James
  • 30th June 2017

In the majority of search marketing markets, Google Adwords provides the best opportunity for businesses to get their products and services exposure to their target market. When the platform was first launched, it was easy to buy traffic at a cheap price. However, due to Adwords’ bid model, prices have soared over the last 14 …

Read more

Startup Success: Considering the Foundations of a Successful Digital Endeavour

While the proliferation of digital platforms has given budding entrepreneurs a fantastic way into entering the business landscape, becoming an online success story isn’t quite as simple as many have been lead to believe. Unfortunately for newcomers, years of developments, upstarts and growth have left the barrier for entry excessively high for those attempting to …

Read more

5 Incredible Reasons To Get Started On PPC Today

The competition for visibility in search results is getting more and more fierce in this ruthless digital age, which is a good reason why big brands of today should actively take measure to stake their claim as a presence to be reckoned with online. Alongside essentials such as Search Engine Optimisation, Pay-per-Click (PPC) is another fantastic way …

Read more

The Key To Performing Effective PPC Marketing

  • Steven Lord
  • 23rd September 2015

A business can generate a good flow of leads by engaging in effective Internet marketing strategies. One of the strategies that have been proven since its launch is the paid search strategy. Businesses get instant visibility to their prospective customers that are actively seeking their business’s products or services. What is PPC? PPC stands for …

Read more

PPC Myths: The Digital Next Debunk!

PPC is by no means a new form of digital marketing; it has been common practice amongst online businesses for quite some time. As with SEO, regular changes have meant that the way businesses run their PPC campaigns have to be tweaked and updated to keep up with the latest trends, but the underlying principles …

Read more

SEO & PPC – The Perfect Tag Team?

  • Steven Lord
  • 18th November 2014

For many businesses taking their first, nervous steps into the daunting world of digital marketing, the first question they will often ask themselves is whether they should focus their time and energy on either SEO or PPC campaigns. For the uninitiated, these two disciplines can be viewed as two completely separate strategies, to be pitted …

Read more