Digital Strategy

5 Incredible Reasons To Get Started On PPC Today

The competition for visibility in search results is getting more and more fierce in this ruthless digital age, which is a good reason why big brands of today should actively take measure to stake their claim as a presence to be reckoned with online. Alongside essentials such as Search Engine Optimisation, Pay-per-Click (PPC) is another fantastic way …

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5 Of The Best WordPress Plugins To Up Your SEO Game In 2017

Not to subscribe to the yawn-worthy cliche of “New Year, New Beginnings”, but 2017 can definitely be a brand new start or rejuvenation of your website’s SEO game, the tactics behind improving your search visibility and how well you rank on Google’s indexes. If you already have a WordPress website but are keen on stepping …

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4 Common Typos That May Be Bringing Your Brand Down

Typos in your everyday Facebook Messenger conversations with your bestie who lives across the world are completely acceptable in this day and age – I mean, who has the time to be nitpicking at every word, dash or comma when you’re trying to swiftly convey a message to someone? Whilst most of us don’t worry …

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5 Of The Best WordPress Plugins For Food Bloggers

I’m sure we are all aware by now that WordPress is one of the most popular blogging platforms out there today. This comes as no surprise since WordPress is renowned for its reliability, power and endless customisation options. If you are a food blogger, you’ll be familiar with always wanting to milk as much as …

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Key to your future – An impressive marketing campaign or just an elaborate gimmick?

Walking down the street on a sunny afternoon, I noticed a man in front of me drop his keys. I called after him but he didn’t hear, so I sped up to grab them and give them back. As I picked them up, I noticed a bright green tag attached, with the words ‘You found …

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How CVK Went From Zilch To 300,000 Monthly Website Visitors In Just A Year With No Digital Experience!

In late 2014 Crazy Vegan Kitchen, a blog focusing on vegan food, was born. A year and a half later, it turned into their main source of income. This article will explore the steps taken to achieve an audience that grew from basically nothing to 300,000 unique website hits in the span of a year. 1. Authentic Blogging …

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How To Create Buyer Personas For Your Online Business

Buyer personas are incredibly useful when it comes to marketing. Rather than just generically targeting your audience, you can gain a deeper understanding of who the different segments of your audience are, their likes and dislikes, wants and needs, so that you can create more targeted and effective ads. Because let’s be real here, no …

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5 Key Principals Of Good Website Usability

Over the past decade, we have grown accustomed to certain (minimum – at the least) standards in web design. One thing that we know is that in order to make a lasting impression on your visitors, building experiences that go beyond those of a plain, usable website is crucial. With that said, this does not mean that …

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