6 Ways To Speed Up Your Website
- Amrita Bala
- Digital Strategy
- 8th March 2017
There is absolutely no doubt that a fast website is essential to any successful blog or business website today. As the average internet speed across the globe is slowly but surely creeping in an upward direction, web users are becoming less and less tolerant of slow loading times. Google also tends to reward websites that load quickly, helping with SEO and your place in search engine rankings. With all this said, you now know how important it is to ensure that your website loads in record speed. In order to help you work towards this goal, here are 6 ways to speed up your website today.
1. Resize Your Images Beforehand
If you are working on WordPress, you’d know that there is an option for you to upload your images in their original size and then resize them on WordPress itself. Whilst this is handy, you have to remember that you are actually forcing your web browser to execute multiple commands at once – pulling up the initial images and then having to re-size them on the fly. These multiple commands can actually slow down your site. To rectify this problem, always resize your images on a program such as Photoshop or Lightroom before adding it to your website. On top of this, downloading a plugin such as Smush that can compress your images after you have uploaded them into your website, will lower your image size that much more, ensuring that your website loads in record speed.
2. Get Rid Of Unnecessary Plugins
If you are like most of us, when you de-activate a plugin which you no longer are using, you’d tend to forget to actually delete the plugin entirely from your website. Always keep in mind that every plugin you add requires resources to run – and more resources equals a slower site. Getting rid of unnecessary or out of date plugins is a great way to increase your website’s speed. Furthermore, before downloading any new plugins, always ask yourself if the functionality you gain from said plugin is worth the trade-off in site speed. Try to keep plugins at a minimal – quality over quantity is key here.
3. Ensure Scripts Are Up To Date
You may need to occasionally check back on whether new releases of your website’s scripts are available. In the case that an update is indeed available, upgrading your site ASAP is essential. Script developers are constantly working on improving their codes, particularly when it comes to website speed. Updating your scripts to their latest versions goes a long way in eliminating coded roadblocks that may prevent your site from loading quickly.
4. Utilise CDNs
CDNs are a wide network of servers that are housed all around the globe. If you are not utilising a CDN, your users will have to access your web host’s server at its central location. This can lower website speed, especially so if your visitors are located far away from the central location of your server. On top of that, if you are just using a single server, there is a high chance that it could possibly overload and cause your website to crash.
CDN’s can solve both of these annoying problems by allowing your users access to a cached version of your website from the web host that is closest to them. Additionally, if one of your server locations is overloaded for some reason, they can be switched to a new server location. This will result in a faster load time on your website, pleasing both customers and search engines alike.
5. Enable Browser Caching
Browser caching is a handy piece of technology that allows a website visitor’s browser to store copies of your website’s individual pages. Thus, when the visitor returns in future, the content can be called up from within the cache rather than reloading the entire page all over again. This saves the number of resources that are utilised to display your pages, resulting in much faster overall load times. The easiest way to enable browser caching is by using a plugin such as WordPress W3 Total Cache.
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